Project description
The campaign was designed to showcase the brand's century-long expertise in high-quality ginseng and herbal remedies.
My role
Graphic Designer
Problem
Korean Ginseng Corp sought to improve the online presence of their CheongKwanJang brand while also effectively communicating the company's rich heritage and devotion to excellence.
The Solution
I created a comprehensive social media campaign for the CheongKwanJang brand that included ten meticulously prepared posts.
Improvements
Final Product
What I learned
1 - Understanding Audience Engagement
Creating content that resonates with the intended audience necessitates a thorough understanding of their interests and preferences. By concentrating on the CheongKwanJang brand's distinguishing features, I learnt how to develop more interesting and relevant content that catches attention and generates interaction.
2 - Highlighting Brand Heritage
Emphasizing a brand's history and competence can greatly increase its credibility and appeal. This project emphasized the need of highlighting a brand's distinct story and values in order to differentiate it in a competitive market.
3 - Balancing Information and Visual Appeal
Combining instructive content with visually appealing images is essential for keeping audience engagement. I learned the importance of combining informational content with visually appealing design to build a more engaging social media presence.
4 - Adapting to Brand Needs
Tailoring content to a brand's specific objectives and goals is critical for obtaining the intended results. I acquired experience developing social media tactics to meet the brand's objectives and target demographic.
THANK YOU
